Digital Business Management

Author - Kamat,N., Kamat.,Chinmay

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Book Language : English

Book Format : Paperback

Publisher : Himalaya Publishing House

ISBN No. : 978-93-5299-016-0

Book Edition : 2018

No. of Pages : 568

Description

We are happy to offer the book "Digital Business Management" to both management students and faculties alike. More so, since this is a very important subject - one which will help enable to change the outlook of future managers. Each new problem offers new opportunities to managers. Now, we are in the age of seamless communication. Put differently, Desktops are giving way to Laptops and, Laptops, in turn, to Tabs and Mobiles. As a result, updates of information are available the minute. The opportunity lies in innovative ideas and leveraging it to enable IT-led growth in all aspects of business. That said, Small and Medium Enterprises (SMEs) are growing faster with each passing day. In today's revolutionary Internet and mobile era, they are caught between the two methods of doing business - one, the bullock cart method (legacy procedures) and the other - business process-driven digital method. The very purpose of this book is to help understand the digital transformation of brick and mortar type of traditional business and how to convert it into its digital equivalent in all the management aspects, including - Marketing, Human Resources and Governance. This book is in line with the Savitribai Phule Pune University (SPPU) MBA syllabus, Mumbai University's 'Digital Management' MMS syllabus and as a subject covering all the topics in detail for the students of all Indian Management Institutes as well.


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