Modern Business Organisation and Management

Author - Sherlekar & Sherlekar

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Book Language : English

Book Format : Paperback

Publisher : Himalaya Publishing House

ISBN No. : 978-93-5202-186-4

Book Edition : 2018

No. of Pages : 1122


This book is designed to provide a broad and integrated introductory analysis to the study of organizations and their management-applicable to both the private sector organizations. The work of managers may be divided into subject fields. e.g., production, finance, marketing and personnel. It may also be divided into management processes, e.g., planning, organizing, directing and controlling. These are simply two different approaches to the same body of activities, viz. Business management / Administration. The marketing manager must plan, organize, assemble resources, supervise and control, just as any other executive. Management is a necessary part of the work n any all of the functional areas of business. This book concentrates on both sides of the business, viz., subject fields such as production, marketing, finance and personnel, as well as processes such as planning, organizing, directing, coordinating and controlling the activities and the personnel of the enterprise. The theme of human relations is pervading throughout in the book. Plans are made to guide human activity and secure best and deal with jobs for the people and the relationships between these people. Direction cum motivation assures maximum productivity and satisfaction. Control is effective only if human behaviour conforms to plans. People are our greatest assets with unlimited potential for growth and development. In other words, human relations is not a separate issue, but an ever-present one. Under the system approach, we have the best coordination and integration of all resources and functions in order to attain the stated objectives of productivity and satisfaction.


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