Management Policy and Strategic Management

Author - Srivastava, R.M.

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Book Language : English

Book Format : Paperback

Publisher : Himalaya Publishing House

ISBN No. : 978-93-5142-367-6

Book Edition : 2017

No. of Pages : 572

Description

A comprehensive updated and self-contained book structured around the decision-making process presents the latest concepts, skills, practices of management policy and strategic planning Lively and informative this masterly crafted book gives considerable emphasis on practical insights concerning corporate environment, resource competencies and choice of strategy. Features : - Clearly presents and discusses core concepts of management policy and strategic management and discusses their implications for practicing managers. - The subject is treated in the context of Indian environment. - Focuses on practices of Indian Corporate enterprises in policy formulation and strategy making. - Presents 15 carefully structures real life cases based on Indian business organisations. - Gives guidance on methodology of developing strategies under different sets of situations. - Presents a practical system of making strategies work. With its unique and comprehensive coverage, the book will meet the requirements of practicing managers and students of management and commerce. Contents : Section I Introduction 1. Dynamics of Management Policy 2. Nature and Scope of Strategic Management 3. Developing a Strategic Management Model 4. Strategic Planning Process in Indian Organisations 5. Total Quality Management 6. Corporate Governance Section II Environmental Scanning 7. External Environmental Appraisal 8. Corporate Appraisal 9. Core Competence Analysis 10. Value Chain Analysis and Competitive Advantage Section III Making Strategic Decisions 11. Setting Corporate Objectives 12. Formulating Corporate Strategy 13. Drawing Competitive Strategy 14. Making Diversification Decisions 15. Strategic Alliances 16. International Business Strategy 17. Choosing Strategy 18. Strategy and values of Management 19. Social and Ethical Responsibilities of Corporate Organisations Section IV Functional Strategies 20. Marketing Strategy 21. Production Strategy 22. Research and Development Strategy 23. Human Resource Strategy 24. Financial Strategy Section V Implementation of Strategy 25. Strategy Implementation-An Overview 26. Balanced Scorecard Approach to Strategy Implementation 27. Strategy and Organising 28. Management of Change 29. Strategy Implementation and Organisational Culture 30. Strategy Implementation and Leadership 31. Strategic Control Section VI Case Studies in Management Policy and Strategic Management 32. A Guide for Using the Case Studies in Management Policy Strategic Management 33. Real Life Cases


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